Generating leads is possibly the most important aspect of any real estate marketing campaign. However, when you’re trying to create leads through online tools, it can be hard to know the best ways to connect to home buyers. Savvy consumers are often resistant to typical lead generation techniques, meaning you have to be very careful in developing your online strategy. Fortunately, there are a few simple and effective ways to increase your online generation and make homebuyers aware of the homes you have for sale. Discover three useful online lead generation ideas and learn why you need a consulting firm specializing in real estate agent’s Internet marketing.
Commit to Developing a Mobile Website
Long gone are the days where consumers primarily accessed the internet on computers. In the modern age, almost everyone connects to the digital world on their smart phones – giving you the perfect opportunity to reach your customers wherever they may be. The number one idea for lead generation is making sure you have an attractive, easy to navigate mobile website. If you’re potential customers can’t browse your site and find your listings on their phone, then they’re not going to come to you for their home buying needs. However, if you commit to the mobile platform, it will signal that you are tech savvy and care about making things easy for your customers.
Get Customers to Sign Up for Email Notifications
Following close behind social media, most people check their email inboxes multiple times a day, meaning email alerts are one of the best ways to generate leads and grab your customers’ attention. On your website, prominently display an option for users to sign up for email alerts and use these alerts to notify users to your most desirable properties. Geo targeting these alert emails is also a good idea as it allows you to hyper focus on specific customer groups. It is important, however, to make sure that these emails are neither intrusive or impersonal, both of which can alienate your customers and turn leads into dead ends.
Develop a Vibrant Facebook Page to Bring in Customers
Social media is a great way to connect with potential clients and generate leads, but only if your social media presence is managed correctly. What this means is that you can’t have a bland, forgettable Facebook page. You need to make sure that users remember your page and will be likely to suggest you to friends. The best way to do this is to prominently feature your properties with high quality pictures and videos. When people are looking for real estate, they want to see properties, and you can use this to your advantage. A Facebook page with multimedia is hard to forget, and will keep customers coming back every day to see what new properties you are featuring.
Hire a Firm for Real Estate Agent’s Internet Marketing
Developing a strong, diverse online marketing campaign is one of your best solutions for generating new leads. People now spend a large part of their lives in the digital world, meaning you’re missing out if you aren’t trying to connect with customers online. However, if you’re unfamiliar with online marketing, it can be hard to develop the right strategy, making it crucial that you partner with a firm specializing in real estate agent’s internet marketing like Top Agent Internet Marketing. Top Agent Internet Marketing is dedicated in helping real estate agents to develop rock solid marketing campaigns that will generate leads and increase home sales. Contact us today to get started.