First, some things you should know about online reviews:
Positive Google and Yelp reviews influence your website’s Google rankings. But Google won’t remove negative reviews even if they’re obviously fake, unless it includes profanity. In that case you can Flag it, and Google will remove it.
Neither will Yelp. And there’s nothing you can do. If you call them they’ll just blame their algorithm. Yelp won’t even publish your reviews if they’re all too positive, and from people who haven’t given a lot of Yelp reviews before.
These days, real estate agents’ internet marketing requires familiarity with Search Engine Optimization (SEO) techniques. In a nutshell, SEO helps your real estate property listings get found when people search online for properties for sale in their area. Someone using a search phrase like “homes for sale in Calgary,” for instance, will have a higher chance of seeing your property listing if you use SEO techniques emphasizing those keywords.
Real estate marketing continues to evolve at light speed, with every agent scrambling to make the most out of online advertising and marketing tools. With options out there like 3D listings and virtual reality, as well as the continued growth of Facebook as a legitimate marketing platform, there are plenty of choices to make for savvy agents. Read about five of the hReal estate marketing trendsottest upcoming real estate marketing trends that stand to make a splash in 2017, and how you can take advantage of these trends.
Hopefully your mother told you that not every business person has an A+ rating with the Better Business Bureau, and that some of the ones who don’t might not always do the honorable thing. We’ve all heard of nightmare situations where a website designer starts to demand unreasonable payments for services, or their service is not good, or it even happens sometimes that a designer will disappear off the face of the earth and you never hear from them again.
Top Agent Internet Marketing builds a lot of high quality websites, and we’ve helped many clients who’ve had trouble with their designer before they came to us. If something like that happens to you it’s important that you take control of your website and domain name in order to safeguard your website.
[rss-feed-icon] The Internet is a playground, a maze and a quagmire. It puts a world of opportunities right at our fingertips, but also creates a world of headaches for those who don’t play their cards right. As a real estate agent, you have to have a strong online presence to make the most out of your business. A single misstep at the wrong time, however, can cost you everything. Learn these online errors that can ruin your efforts at Internet marketing for real estate, and increase your chances at success in the industry.
The holidays are upon us, and they are always a special time for families, communities and the local businesses that serve as members of both.
Business owners can use this fact along with the unique thematic elements of the Holidays to craft special, attention-grabbing internet marketing for small business campaigns. To make the most of the seasonal spirit while also using digital marketing best practices, you can try the following Holiday marketing campaign suggestions:
[rss-feed-icon] These days, having a presence online isn’t just a good idea for a real estate agent, it’s essential. Today’s real estate clients are savvy and consume information almost as fast as it can be produced. They demand convenience and efficiency, which means that learning the best ways to market your business online is vital to your success. Learn some tips and tricks to increase the effectiveness of your internet marketing for real estate tactics and get ahead of the competition.
For real estate agents, making their listings appear attractive to a wide range of buyers is crucial in driving sales. This is of particular importance when your listings are featured online. Online listings, more so than other listing types, must grab user attention right away before they scroll past or close the page. Luckily, with a few strategic tweaks, it’s easy to make your online listings pop and attract diverse consumers, increasing competition for your properties. Learn how to make your online listings more attractive on your own or by hiring a firm that excels in real estate agent’s internet marketing.
The vast majority of potential homebuyers and sellers start their quest on the Internet, requiring realtors to be web gurus as well as sales experts. Learn these valuable tools for real estate agents’ internet marketing to make sure your efforts experience maximum success and effectiveness.