Advertising your real estate agency online is no simple matter. A little over a decade ago, you could get by on word of mouth, or at the very least a billboard or maybe an ad slapped on the side of a metro bus. People today, however, aren’t looking up at posters of real estate agents—they’re looking at screens, and if you want your agency to survive, you better start working on your local search rankings.
These are a little different from general Google queries in that they’re much more region specific. In other words, pushing your realty to the top of the search list is actually more under your control than you might think. By using the selected tips in the following post from Top Agent Internet Marketing, you’ll start the process of realizing this for yourself.
Generate Client Reviews
The more reviews your agency can get from past clients, the better. They lend your business that little extra credibility that can go a long way on Internet search engines, and it makes perfect sense why. If you were looking at restaurants or hotels, would you trust the business with two reviews or twenty? Whatever you have to do to assure clients that you’re legit, do it.
Use Plenty of Keywords
Search engines like Google love keywords, and you should look to fill your website with as many of them as possible. Obviously these keywords should be specific to your business, but don’t forget to include your location. This will help reach clients in your area as well as drive your search rankings up.
Always Add New Content
If you want to move up the list of Internet rankings, you need to show people and, more importantly, show Google that you’re an active business. One of the best ways to do this is to constantly add new content to your website. Probably the best method is to include a blog, which could serve more as an informative resource. Ultimately, as long as you’re regularly adding something to your site, it doesn’t really matter what the content is, provided it’s marginally related to your agency.
Have a Mobile-Friendly Website
This is quickly becoming a must-have for any new business. Especially when it comes to local searches, most people do it on their phones, so having a mobile-friendly website can actually generate quite a lot of local interest in your agency. In fact, Google will reward your business for having a mobile-friendly website, so get on that immediately.
Create a Social Media Account
In today’s age, this should go without saying, and we won’t dwell too much on the topic here. Suffice it to say, get a social media account. You absolutely need one if you hope to keep your business relevant, and that’s a fact. Having a social media account puts you in direct contact with potential clients, so start thinking of some witty tweets and start posting today.
What Else Can We Do to Help with Your Internet Marketing?
At the end of the day, driving your local search rankings up can be a daunting task. As long as you follow the tips above, you should be fine, and if you do choose to seek professional help, don’t hesitate to reach out to Top Agent Internet Marketing for any queries or concerns.