Real estate marketing continues to evolve at light speed, with every agent scrambling to make the most out of online advertising and marketing tools. With options out there like 3D listings and virtual reality, as well as the continued growth of Facebook as a legitimate marketing platform, there are plenty of choices to make for savvy agents. Read about five of the hReal estate marketing trendsottest upcoming real estate marketing trends that stand to make a splash in 2017, and how you can take advantage of these trends.
Virtual Reality and 3D Real Estate Marketing Trends
If there are any real estate marketing trends that stand to make a serious splash in 2017, it’s virtual reality and 3D listings. These technologies are growing at a pace nobody could’ve predicted. If you’re not currently integrating 3D virtual tours into your listings, it’s highly recommended that you give it a go. They do a great job of substituting for traditional open houses, and they also give the appearance of tech-savviness as well as efficiency.
Facebook Ads… Reduction at Last?
Facebook continues to grow as a social media platform, the undisputed ruler of the sector. However, it’s also getting increasingly more crowded, and the company is likely to raise prices for ads in the coming year. In addition, with more fish in an increasingly full sea, fewer people will see your ads, even as you pay more for them.
That’s not to say you shouldn’t use Facebook; rather that combining it with Google ads and targeting your social media marketing shouldn’t be as focused as it was in past years. If you’re not using Facebook yet, start now before prices go up, and start examining alternate pathways for the coming years.
Automated Marketing Tools
As of now, only a few realtors have actually embraced marketing automation as an important part of their strategy, and this is a mistake. This year will see more agents adopt this technology. It will improve follow-ups and lead generation overall. It saves you time transferring leads to marketing software, and saves you time of drafting individual follow-up emails.
Most real estate agents use re-targeting for current clients and websites — if you’re not doing it, get on the boat right now. It costs very little, and the advantages are countless. It helps to tag your audience based on their category: buyer, seller, investor, etc. These groups can then be targeted for personalized ad campaigns specific to them. It increases efficiency exponentially.
That’s right, folks; content marketing is not only coming back, it never really went anywhere and it stands to enjoy a huge resurgence in the coming year or two, especially with companies like realtor.com and Zillow behind the effort. Google is also improving its algorithms for improved local SEO in the coming year, which means you’ll be even better able to target your local market.
Do these trends sound complex and tricky? If so, you’re not alone. As a realtor, your job is to sell real estate, and that’s why you should consider hiring a dedicated Internet real estate marketing firm like Top Agent. We offer the best in real estate marketing for a variety of clients, and we can help you as well. Get in touch for more information today!